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Online Retailing: Britain and Europe 2012
E-commerce is one of the fastest growing markets in Europe. The statistics are problematic as state statistical research organisations tend to underestimate the size of the sector. There are problems in determining online sales from abroad, because foreign firms may not wish to comply with the UK statistical authorities, and in accurate sampling given that the sector is changing rapidly. There are also issues about whether to include mail order when it is mainly online and how to account for partial online ordering such as click and collect.
Online retailers in only three countries, UK, Germany and France accounted for 71% of total European online sales.
A NEW ANALYSIS FOR 2014-15 IS BEING PUBLISHED AND WE WILL MAKE THE FIGURES AVAILABLE HERE IN TWO WEEKS