New research into Generosity from the Centre for Retail Research shows that Britons have given time and effort worth £16 billion to help others this year. Everyday acts of generosity to neighbours, charities and associations have amounted to 1.5 billion hours.
The study has been sponsored by Krispy Kreme Doughnuts as a contribution towards discussion of the role of generous behaviours in the UK today. It is hoped that future surveys will evaluate major trends in generosity.
The Generosity Survey Report can be viewed and downloaded by clicking the link below (pdf report opens in a new window).