Follow Us On Twitter
Union Building, Rose Lane, Norwich NR1 1BY - telephone: 0845 122 7058 (Int: +44 84 51 22 70 58) - e-mail: research@retailresearch.org
The Royal Year 2018, Prince Harry and Meghan and Baby Cambridge III
Tell a friend about this page.

The Royal Year 2018, Prince Harry and Meghan and Baby Cambridge III

The Centre for Retail Research carries out research into many different topics - from online retailing to the retail effects of sporting success and also Royal events.

For the year 2018 we are linking two events together: the birth of a third child to Prince William and Kate with the wedding of Prince Harry to Meghan Markle. The new Prince or Princess will be born in April and the wedding will take place in May.

Obviously these two royal events are not linked, but we feel that because they are good-news events and take place only a few weeks apart they will have a greater joint effect that if they had occurred singly.

Wedding of Prince Harry and Meghan Markle

The marriage of Prince Harry and Meghan Markle will have constitutional, emotional, cultural, religious and behavioural implications for the UK. As usual however the CRR views the marriage through its usual retail telescope to assess its implications for shoppers.

Wide Interest. As well as UK shoppers we expect both events to attract both tourists and attention globally including the U.S.. Meghan Markle is a U.S. citizen and a celebrity in her own right, although currently resident in Canada. The fact that she is of mixed race is important, but not in a negative way and makes the marriage of interest to other groups of people who do not spent most of their leisure time reading Hello and Royalty magazines. Unlike The Spectator or British Republicans who see every royal event as a dreary constitutional issue rather than a human interest story, the CRR is not one of those mardy nay sayers. We welcome all this stuff.

The Meghan Effect. Prince Harry has become a popular figure and his proposal marriage to Meghan is likely to be even more popular. The national has already seen a 'Meghan effect', when just the sight of her carrying a Strothberry tote bag broke the company's website from the weight of purchases by enthusiastic consumers. In future she can and will sell UK clothing, fashion and luxury goods as well as memorabilia of the wedding itself.

The Retail Effect of the Marriage of Prince Harry and Meghan Markle

Memorabilia £30 million (including sales overseas)
Celebrations £25 million (primarily food and drink)
Newspapers and books £10 million (including souvenir issues)
Fashion sales £45 million (including bridal wear and clothing and luxury items before and after the wedding)
Total £110 million

Third Child to the Duke and Duchess of Cambridge, Prince William and Catherine

herine, Duchess of Cambridge ('Kate' to the media) is expecting the child to be born some time in April. The baby will be automatically fifth in line of succession, following the Succession to the Crown Act (2013) which gave females equal rights to succeed as males.

CRR does not expect the same public enthusiasm for the third child as the first two, but the new Prince or Princess will be a new addition to a most popular family and will be born in this Royal Year when attention to the royals is expected to be high.

her like the wedding of Prince Harry and Meghan we expect tourist interest, participating not only by buying memorabilia but the days leading up to the birth, then perhaps staying on for the Harry: Meghan wedding.

The Retail Effect of the Birth of a Third Child to the Duke and Duchess of Cambridge, Prince William and Catherine

Memorabilia £18 million (including sales overseas)
Celebrations £27 million (primarily food and drink)
Newspapers and books £9 million (including souvenir issues)
Total £54 million

We have obtained these results from a survey of 1,200 people in the UK and discussed likely figures with a sample of retailers and suppliers of memorabilia. Naturally a survey carried out in the days before Christmas 2017 may not give a wholly accurate picture of actual purchases five and six-months later. We will collect additional information nearer the events.









Previous Reports